Max Payback

For Max, a leading financial company in Israel, the month of November has always been a big deal. This year, we wanted to celebrate shopping season with a special campaign for Max PayBack – the popular service that gives money back for online shopping.

Let’s Shop

One fun thought led to another – and our AR filter idea was born 🙂 We decided to create a game where the user had to move their head in order to catch the falling elements and fill their shopping cart. For every caught item – a “virtual refund” is made, adding up to the final score. 10 Seconds. 3 Rounds. Max fun!

Making It Glam

As for the visual language, we designed the campaign A-Z: from the falling elements, icons, social media marketing communications and motion design – down to every little 2D & 3D detail. All while making sure it matched the brand’s existing language.

The Game is On

Once everything was up and ready to go – we partnered with the influencer agency, Like & Share, and went live and viral with our leading Instagram influencers, who made the word about our NU game spread like wildfire.



Social Reach in 24 hours


Selfie Captures


Contest Participants

שמרו לי מקום