Inspired by street chic and skaters lifestyle, JIN-G was born as an international brand boutique for artists, musicians and designers who appreciate its special culture and creative vibe.
He was a skater boy
First things first – know your audience. To get an idea of who our persona is, we did some research including stalking skater figures on social media, learning about their lifestyle, habits, convos and lingo. Then we set the guidelines for our customer’s voice & tone.
Next in line was their Facebook page, for which we chose the perfect urban color palette to show off the brand’s extreme coolness.
It’s shopping time
Go big or go home – and we went big with our Instagram strategy, using their grid as a catalog to show all those awesome outfits and at the same time creating personal sales funnel using DPA. Time to do business, folks.