Developing and carrying out real-estate projets combine multiple expertise, which is exactly what the founders of Daria Capital possess. This creates a sense of confidence and security, which is what you would associate with a home. Thus, the entire concept around Daria Capital’s brand revolved around creating a place of trust for the Israeli audience, which is what they were seeking at that difficult time.
The name we chose , “Daria”, is a combination of two Hebrew words - “dar” (inhabiting) and “ia” (god), connecting the brand with Israeli roots, and bringing it to the place and culture that nurtures Israeli society. The logo and color palette created for the brand represent the deepest desire we all share - living in a place of permanent peace.

The final touch in the project was creating trust between the brand and the audience - and nothing creates trust better than seeing a familiar face. For that we went on a photo shoot to present the people behind the brand, using AI to reach a polished image to fit the brand’s identity.