A modern luxury brand that embodies a linear and architectural aesthetic with an emphasis on quality materials, founded in 2015 by Maya Shkedy.
Sharpening the edges
Every brand has a person behind it, and every person has a story. In our case it was Maya, an architect with a special eye for geometrical shapes, and our branding inspo. So for social media visuality we had lots of sharp, clean and crazy beautiful.
The way to starting a conversation starts with a persona you can talk to – which is exactly the feeling we wanted customers to have. Our voice & tone strategy kept it personal and casual, yet prestigious – just like the person herself.
To be able to target our audience accurately, we first used sponsored content which later helped with the remarketing of our AO campaigns. All turned out to be an incredible success!