Our partners in crime:
From Rocky Soil to Fertile Ground,
We Turned a Vision Into an International Reality
Our magic
Brand Strategy
Social Media Strategy
Visual Identity
Art Direction & Design
Campaign Management
Lead Gen Funnel Formations
Converted Landing Pages
Social Media Strategy
Visual Identity
Art Direction & Design
Campaign Management
Lead Gen Funnel Formations
Converted Landing Pages
Brand Strategy
//Social Media Strategy
// Visual Identity
// Art Direction & Design
// Campaign Management // Lead Gen Funnel Formations // Converted Landing Pages
Throughout our collaboration with Netafim, we developed a unique employer branding identity, refreshed their visual language with a bold new concept, and led the global implementation of their employer branding strategy. Working closely with Netafim’s international marketing team, we crafted creative content and promoted it alongside their materials, achieving impressive results while strengthening employee engagement and enhancing the brand’s global appeal.
Growing Together:
A Brand Rooted in Agriculture
Netafim approached us to create a unique brand identity and employer branding strategy. We developed a concept based on values of growth, “more,” and infused it with a bold tone and voice using agricultural jargon. The strategy highlighted the power of growing together—when we grow together, we grow more. The brand’s iconic “drop” symbol became central to the campaign, with employees taking center stage and the word “#more” amplifying the experience.
We launched the campaign on International Selfie Day, allowing even those who weren’t in the spotlight to participate. The campaign also included designing and developing landing pages for key positions, promoted through paid channels.
Dual Impact: Connecting
Employees and Candidates
After every launch comes the real work. Our challenge was twofold: positioning Netafim as an industry leader both internally and externally while fostering a sense of belonging and engagement among employees and making the company attractive to potential candidates. We developed a strategy focused on creating regular content segments with high-quality material, amplifying employee career stories, consistently using the brand slogan, and cultivating a supportive community. These efforts positioned Netafim as a leader in its field while strengthening employee engagement and creating an appealing image for many potential candidates.
Rooted in Innovation:
A Visual Breakthrough
After a year of successful collaboration and many achievements, we flagged that the “drop” pattern
had grown stale and needed a refresh. This opened the door to creative exploration, leading to the birth
of the concept “From Rocky Soil to Fertile Ground,” which later became part of Netafim’s global brand book. The concept was inspired by the deep connection farmers have to the land—the foundation that drives them. By adding the element of soil to the existing water motif, we created a more grounded narrative.
This new concept transformed the global brand’s visual language with fresh patterns
that expanded Netafim’s story beyond the familiar “drop.”
The concept received incredible buzz and solidified our reputation with Netafim as strategic partners
capable of thinking outside the box and bringing ideas to life.
Global Employer Branding:
Aligning the World
Following the success of our employer branding work in Israel and the desire to extend the methodology to different regions worldwide, we were tasked with creating a logical and visual playbook for communicating employer branding across various countries. In addition to presenting this global brand book, we were also asked to create brand guidelines for the marketing departments (unrelated to employer branding), which included prototypes and guidelines for social and digital platforms, ensuring alignment with the latest updates and innovations.
Our work on the global employer branding presentation and brand guidelines further demonstrated our expertise in developing efficient branding strategies tailored to the unique needs of each client.
Creative Collaboration:
Breaking New Ground
“>Having proven ourselves both locally and globally, we began a collaboration with Netafim’s global
marketing department. We crafted creative campaigns and content segments while promoting both
the content we created and the content developed by Netafim themselves. This comprehensive approach
ensured that their messaging reached the right audiences effectively.
As a result of this collaborative effort, we achieved remarkable results that strengthened Netafim’s
presence and amplified its content on the global stage.
