Our partners in crime:
Gamifying the Shopping Experience
Our magic
Creative Strategy
Art Direction & Design
Copy & Microcopy
Campaign Management
AR Filter
Creative Strategy // Art Direction & Design // Copy & Microcopy // Campaign Management // AR Filter
For Max, November was the perfect time to rethink shopping engagement. Instead of just another campaign, we turned cashback into an interactive experience—an AR-powered game that brought online shopping to life. From concept to design, every detail was crafted to captivate users and amplify brand presence. With the power of influencer marketing, the game spread fast, transforming a simple promotion into a viral sensation.
Turning Shopping into a Game
November is always a big deal. In that year, we took shopping season to the next level with an exciting campaign for Max PayBack – the popular service that gives money back on online purchases. Our challenge? To make the shopping experience more fun, engaging, and unforgettable. The solution? Turning it into a game!
Shop ‘til You Win
One creative spark led to another—and our AR filter was born 🙂 We designed an interactive game in which users moved their heads to catch falling shopping items and fill their virtual carts. Each item caught earned them a “virtual refund,” adding to their final score. 10 seconds. 3 rounds. Max fun!
Designed to Go Viral
From visual elements to social media assets, we crafted the entire campaign – designing every detail in 2D & 3D while ensuring a seamless fit with Max’s brand language. Once the game was live, we teamed up with Like & Share, a top influencer agency, to launch it with leading Instagram influencers.
The result?
Instant buzz, massive engagement, and a viral shopping sensation!
