Our partners in crime:
Burger Bite Launching Campaign
Love at First Bite
Our magic
Campaign Management
Creative Strategy
Storytelling
Social Media Management
Photo Shoot
Art Direction & Design
Copy & Microcopy
Influencer Campaign
Campaign Management
// Creative Strategy
// Storytelling
// Social Media Management
//
Photo Shoot // Art Direction & Design //
Copy & Microcopy // Influencer Campaign
After successfully localizing 7-Eleven’s brand in Israel, we were ready to take our relationship to the next level. They entrusted us with the reveal campaign for 7-Eleven’s new product that revolutionized the way we consume a beloved classic – introducing the Burger Bite. Tackling the task on multiple fronts, including branding, storytelling and an elaborate social media and influencer campaign, we were able to raise the public’s awareness of 7-Eleven’s unique take on a global culinary staple.
Starting
a Burger-Revolution
When launching 7-Eleven’s new Burger Bite, we sought to create a buzz that would bring people out of their homes and into the stores – to witness 7-Eleven’s new release.
The entire campaign was wrapped under the slogan “Starting now – this is how you eat a burger”.
We presented the new product on 7-Eleven’s social media platforms, using original photos shot in Tel-Aviv that
were then fused with the brand’s visual and motion language. To gain wider exporsure, we teamed up withleading influencers who came especially to 7-Eleven’s stores to spread the word about our burger-revolution to
their followers. Thus the revolution had begun!
were then fused with the brand’s visual and motion language. To gain wider exporsure, we teamed up with
their followers. Thus the revolution had begun!
Stunning Visuals & Mass Following
Every piece of the puzzle fit perfectly and created a beautiful picture for the Burger Bite’s hot release. The photos we shot were tailored into an Instagram grid that showed every aspect of the product – fun, innovative and above all tasty. Our team of influencers caught the attention of their followers, who washed 7-Eleven’s stores waiting to try a Burger Bite for the first time.
Our Burger Bite campaign helped solidify 7-Eleven’s footpint in the Israeli retail market. It was a further proof
for us and our dear partners that when you play in the right fields, even the simplest classics can turn
from a promising cocoon into a big beautiful butterfly.
