Our partners in crime:
The Grand Unveiling in Tel Aviv
Our magic
Creative Strategy
Art Direction & Design
Production & Events
Social Media Management
Shooting days
Creative Strategy // Art Direction & Design // Copy & Microcopy // Production & Events // Social Media Management // Shooting days
We were honored to lead the social media activity for 7-Eleven’s entrance into Israel, the world’s largest chain store’s first venture in the country. Our task was to localize the brand, making it relatable to the local audience. Successfully raising awareness and explaining the unique 7-Eleven concept, we ensured a strong presence for the brand in the Holy Land.
7-Eleven's Tel Aviv Triumph
In the heart of Tel Aviv, 7-Eleven made a splash with a grand unveiling that turned heads online and offline. Our Creative and social media strategy, from influencer challenges to live feeds, generated a month-long line outside the store—a testament to our success in boosting brand awareness. Diving into real-world experiences, we transformed product launches into captivating events. An ice cream truck and a craft cocktail bar, seamlessly integrated with social media, showcased the brand’s versatility and appeal.
Dynamic Visuals: Crafting 7-Eleven's Motion Magic
Through 7-Eleven’s campaign, we brought to life one of the brand’s core values in a unique way, fitting to the welcoming nature of the LGBTQ+ family and Pride Month – everyone is welcome and can be as they wish. Our online-offline integration helped us to both spread an important message to our digital audience who is already following the brand, as well as to casual bypassers who got a taste of inclusivity with their refreshing cup of Slurpee. And to that we say YAS QUEEN!
