Salt Water

A luxury sandals brand, with a focus on super comfort, top quality and classic, timeless design.

Campaign architecture

Being a seasonal client, they needed what we like to call, a “quick-peak”. We figured the best way to tackle our mission, was a carefully planned, 3 staged strategy: Brand awareness, traffic and reaping demand through a conversion campaign.   

Results:

0.5

PPC

6%

CTR

85%

SM traffic

Redefine the basics

Starting off, our client had a very specific audience targeting strategy which did ok, but not our usual AWESOME. So we turned on our creativeness and offered an entirely new direction, which first made them raise an eyebrow, but later turned out to be a massive success.

Vacation mode is on

Next, we created fun, uplifting stop motion DPA campaign ads, to grab our audiences attention and get them excited and ready to hit the beach!

Cool for the summer

Our new strategy and audience tweaking worked like a charm, and within 3 months of campaign – the site sales skyrocketed!

The next summer, our client came back for round #2 🙂

Results:

40%

Customer retention

X2

The average shopping basket

X25

The monthly goal consistanly