Salt Water
A luxury sandals brand, with a focus on super comfort, top quality and classic, timeless design.
Campaign architecture
Being a seasonal client, they needed what we like to call, a “quick-peak”. We figured the best way to tackle our mission, was a carefully planned, 3 staged strategy: Brand awareness, traffic and reaping demand through a conversion campaign.
Results:
0.5
PPC
6%
CTR
85%
SM traffic
Redefine the basics
Starting off, our client had a very specific audience targeting strategy which did ok, but not our usual AWESOME. So we turned on our creativeness and offered an entirely new direction, which first made them raise an eyebrow, but later turned out to be a massive success.
Vacation mode is on
Next, we created fun, uplifting stop motion DPA campaign ads, to grab our audience’s attention and get them excited and ready to hit the beach!
Cool for the summer
Our new strategy and audience tweaking worked like a charm, and within 3 months of campaign – the site sales skyrocketed!
The next summer, our client came back for round #2 🙂
Results:
40%
Customer retention
X2
The average shopping basket
X25
The monthly goal consistanly