Rigo

PPC and digital marketing agency owned by Idan Ben Or, a well renowned SEO expert with an unexplained fetish for Pokemon.

The Brief

Idan Ben Or is our typa crazy, which is why we said “bring it!” when he asked us to brand his new agency.

His main wish was to create a brand, a separate identity which isn’t automatically affiliated with his name and reputation. 

 

The Name

After a long and deep naming process, we finally settled on the perfect name.

“Rigo”- means king in…The following step was creating an avatar the brand would be associated with.

A Brainnu identity

Idan’s childhood love is Pokemon, so we thought hey, why not combine two Pokemons into a new one? so we did.

The brand’s slogan concept was “takes you higher”, so we gave it wings and made it blue.

Fly baby, fly.