MAX

Breaking up with Leumi Bank and becoming a new brand sure did good to Max, as they stormed in with their new digital persona and took over the market, positioned as a top credit company.

The brief

Our mission: make Max a wild-social animal. Using their hot new brand guidelines, we created a sophisticated, original and visually supreme creative content for social media, in the oh-so-stylish manner weโ€™re very much used to ๐Ÿ˜‰

Sure enough, audience engagement skyrocketed.ย 

Run, runners, RUN!

โ€œLetโ€™s stir things up a little!โ€ we thought, and created a marathon marathon filter for people to take a cute selfie in and tell us somewhere cool theyโ€™d like to run.

The prize: couple pass for the marathon VIP premises.

Results:

5362

Social Reach in 24 hours

1,665

Selfie Captures

350

Contest Participants

On Fire!

With Lag Bโ€™omer around the corner, we couldn’t resist bringing back some good olโ€™ corny jokes…

02-Post 01-Post

The RTM game

Might as well fuel up the anticipation of crazy Game Of Thrones fans while weโ€™re at it ๐Ÿ™‚

Results:

21.2K

Instagram Followers

239K

Facebook Likes

469

Social media Posts

Up up and away

Launching a new product is a big deal.
For us itโ€™s no brainer.

When Max came up with their new โ€˜SkyMaxโ€™ card- the most revolutionary travel points credit system in Israel, we were tasked to create the Instagram visual language and handle the launching of the campaign across social media, which all came out extraordinarily cool!

Time to break our bank!

With an instagram feed so dreamy looking, we just couldn’t resist booking our vacation a little earlier than planned.

Hear us ROAR!

Sometimes, you just gotta let the animal out- and Castroโ€™s new Safari campaign was the perfect opportunity for an extra wild RTM!