MAX
Breaking up with Leumi Bank and becoming a new brand sure did good to Max, as they stormed in with their new digital persona and took over the market, positioned as a top credit company.
The brief
Our mission: to make Max a wild-social animal. Using their hot new brand guidelines, we created sophisticated, original and visually supreme creative content for social media, in the oh-so-stylish manner we’re very much used to 😉
Sure enough, audience engagement skyrocketed.
Run, runners, RUN!
“Let’s stir things up a little!” we thought, and created a marathon filter for people to take a cute selfie and tell us of somewhere cool they’d like to run.
The prize: couple pass for the marathon VIP premises.
Results:
5,362
Social Reach in 24 hours
1,665
Selfies Captures
350
Contest Participants
On Fire!
With Lag B’omer around the corner, we couldn’t resist bringing back some good ol’ corny jokes…
The RTM game
Might as well fuel up the anticipation of crazy Game Of Thrones fans while we’re at it 🙂
Results:
21.2K
Instagram Followers
239K
Facebook Likes
469
Social media Posts
Up up and away
Launching a new product is a big deal.
For us it’s no brainer.
When Max came up with their new ‘SkyMax’ card- the most revolutionary travel points credit system in Israel, we were tasked to create the Instagram visual language and handle the launching of the campaign across social media, which all came out extraordinarily cool!
Time to break our bank!
With an instagram feed so dreamy looking, we just couldn’t resist booking our vacation a little earlier than planned.
Hear us ROAR!
Sometimes, you just gotta let the animal out- and Castro’s new Safari campaign was the perfect opportunity for an extra wild RTM!
