Maskit
A luxury fashion house, conceived in 1954 by famous activist Ruth Dayan with the vision of making contemporary clothing inspired by a variety of origins.
It’s the funnel countdown
Maskit had some very clear goals, which called for some good planning. We created a smart digital funnel for each campaign to best tackle its specific needs- online sales and in-store appointments.
Bride n’ shine
A digital campaign is kinda like a wedding- better get it right, cuz you only get one shot.
For the bridal campaign, we based our strategy on influencer customers, like Israeli actress Amit Farkash, who voluntarily sent us her beautiful Maskit gown photos for the campaign.
Bride n’ shine
Bride n’ shine
A digital campaign is kinda like a wedding- better get it right, cuz you only get one shot.
For the bridal campaign, we based our strategy on influencer customers, like Israeli actress Amit Farkash, who voluntarily sent us her beautiful Maskit gown photos for the campaign.
Like mother like daughter
We realized that our evening dresses campaign needed a different strategy, since it was targeted at older women. We decided that rather than using generic model photos, this one will be UGC- based, and asked our loyal, real women customers to send us their mother- daughter photos from the big day and tell us about their experience. Once their faces were up there, shares and engagement went through the ceiling!
A sale in the desert
Unlike the first two campaigns which were about scheduling in- store appointments, the desert coat line campaign was for online conversions. But the real fun part? We got to lead the first ever sale in Maskit’s history!
Taking it in
All the landing pages were, of course, created in- house so we can best monitor and optimize our campaigns.
Like Mama used to say- if you want it done perfectly, do it yourself.
Results
11K
Views in the first 24 hours
500K
Views in the first 24 hours
2K
Views in the first 24 hours
