Create a brand identity and language that will live up to the brand’s own rockstar standards for the digital arena.
When your business has all kinds of business- from a freelance writer who stays in their P.J.s to the ‘suit and tie’ lawyer- you wanna have a wide colour range to make everybody feel at home.
Next was deciding on the right typography to throw in the sass digital marketing calls for.
Being the freaks that we are, we looked at the rich, handsome businessman, ‘George Clooney’ typecast, and made sure to pick the exact opposite.
This fat guy is about self indulgence and enjoying the best of all worlds. If he can have it, he wants it. That’s everything iCount stands for- all the tools in one convenient as heck system.
And last but definitely not least- we put motion design on the agenda, cuz’ it’s just more fun that way.