Creating head-turning employer brands.

Steve Jobs once said: “Go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players” – and we add, damn right they can. Superpeople are proven to be up to 8 times more productive, and are responsible for about 95% of the company’s produced value.

But here’s the catch- There’s only a handful of them out there, and EVERYBODY wants a piece of those human business accelerators. To stand out from your competitors and recruit the real good ones, you need a smart creative strategy to make you that employer everyone is hoping they get to take out on a date, and hopefully even bring home to meet the parents.

So how does it work?

1. Research
After we get to know you and your brand, it’s research time. We brainstorm possible directions with your brand’s goals & values in mind.
1. Research
2. Strategy & Tactics
Once we have enough info, we sharpen your messages and work out the best way to tackle our mission: start a conversation with your workers, and show off your ability to ‘walk the talk’ and act on your brand values, to get quality prospects’ attention.
2. Strategy & Tactics
3. Voice & Tone
Your employer brand is different from your official brand. We start off by bringing your employer brand to life, creating a unique character with its own attributes, style and personality. Somebody we’d wanna share a milkshake with.
3. Voice & Tone
4. Creative Planning
This is where we have fun with all the neat ideas we gathered, give them a beautiful visual expression and decide which ones show your EVP (employer value proposition) most accurately.
4. Creative Planning
5. Customer’s Approval
We sit down together to discuss our best creative offers, get your feedback and do a little tweaking if needed, until you absolutely LOVE it!
5. Customer’s Approval
6. Taking Off
Once everything’s in place and everybody’s ectatic, we set up the assets and campaigns and off to par-ty
6. Taking Off
7. Measuring
Our job is never done! We continue to monitor, test and measure constantly, so we can improve - cuz’ we know no boundaries.
7. Measuring

Still wobbling about? Here’s more why’s:

1. Dream Team

We work in a unique-boutique model, where each of our customers gets their very own team of experts, who study your brand inside out and are devoted to get the conversation going and bring results.

2. Start-from-scratch approach

We recycle plastic, not creative. Each brand is a world full of unique details, and we work out the solutions accordingly to meet the brand’s specific needs. And the best part? This way, we actually increase your ROI (Now this is where you go: ROI from an employer branding campaign? no way! and we go: WAY!)

Customers stories

Let’s grow together

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