Creating head-turning employer brands.

Steve Jobs once said: “Go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players” – and we add, damn right they can. Superpeople are proven to be up to 8 times more productive, and are responsible for about 95% of the company’s produced value.

But here’s the catch – There’s only a handful of them out there, and EVERYBODY wants a piece of those human business accelerators. To stand out from your competitors and recruit the real good ones, you need a smart creative strategy to make you that employer everyone is hoping they get to take out on a date, and hopefully even bring home to meet the parents.

So how does it work?

1. Research

After we get to know you and your brand, it’s research time. We brainstorm possible directions with your brand’s goals & values in mind.

1. Research

2. Strategy & Tactics

Once we have enough info, we sharpen your messages and work out the best way to tackle our mission: start a conversation with your workers, and show off your ability to ‘walk the talk’ and act on your brand values, to get quality prospects’ attention.

2. Strategy & Tactics

3. Voice & Tone

Your employer brand is different from your official brand. We start off by bringing your employer brand to life, creating a unique character with its own attributes, style and personality. Somebody we’d wanna share a milkshake with.

3. Voice & Tone

4. Creative Planning

This is where the true fun begins! We take all the great ideas we have gathered, give them a beautiful visual expression and decide which ones show your EVP (employer value proposition) most accurately.

4. Creative Planning

5. Customer’s Approval

We sit down together to discuss our best creative offers, get your feedback and do a little tweaking if needed, until you absolutely LOVE it!

5. Customer’s Approval

6. Taking Off

Once everything’s in place and everybody’s ecstatic, we set up the assets and campaigns and are off to par-ty.

6. Taking Off

7. Measuring

Our job is never done! We continue to monitor, test and measure constantly, so we can improve - cuz’ we know no boundaries.

7. Measuring

Still wobbling about? Here are some more “whys”:

1. Dream Team

We work in a unique-boutique model, where each of our customers gets their very own team of experts, who study your brand inside and out and are devoted to getting the conversation going and bringing results.

2. Start-from-scratch approach

We recycle plastic, not creative. Each brand is a world full of unique details, and we work out the solutions accordingly, to meet the brand’s specific needs. And the best part? This way, we actually increase your ROI (Now this is where you go: ROI from an employer branding campaign? no way! and we go: WAY!)

Customers’ stories

Netafim

Lettuce introduce ourselves

Future Learning

Train your future workers

Let’s grow together

Just fill in these blanks and we’ll take it from there:)

Creating head-turning employer brands.

Wanna build the next

big thing together?