ืžื™ืชื•ื’ ืžืขืกื™ืง

ืžื™ืชื•ื’ ืžืขืกื™ืง: ื›ืœ ืžื” ืฉืจืฆื™ืชื ืœื“ืขืช

ืื ืืชื ืจื•ืฆื™ื ืœื˜ืคืก ื‘ืžื”ื™ืจื•ืช ืœืžืงื•ืžื•ืช ื”ืจืืฉื•ื ื™ื ื‘ืจืฉื™ืžืช ืžืงื•ืžื•ืช ื”ืขื‘ื•ื“ื” ื”ื ื—ืฉืงื™ื ื‘ื™ื•ืชืจ (ื•ืืชื ืจื•ืฆื™ื), ืงืžืคื™ื™ืŸ ืžื™ืชื•ื’ ืžืขืกื™ืง ืžืงืฆื•ืขื™ ื•ืฉื•ื•ื” ื‘ืžื™ื•ื—ื“ ืœื ืจืง ื™ื‘ื˜ื™ื— ืฉื”ืขื•ื‘ื“ื™ื ื”ืงื™ื™ืžื™ื ืฉืœื›ื ืœื ื™ืจืขื• ื‘ืฉื“ื•ืช ื–ืจื™ื, ืืœื ื’ื ื™ื’ืจื•ื ืœืขื•ื‘ื“ื™ื ืคื•ื˜ื ืฆื™ืืœื™ื™ื ื›ืฉืจื•ื ื™ื™ื ืœืขืžื•ื“ ืืฆืœื›ื ื‘ืชื•ืจ ื›ืื™ืœื• ื’ื™ืœื™ืชื ืชืจื•ืคื” ืœืงื•ืจื•ื ื”.
ืžื”?! ื›ืŸ. ื–ื” ืขื“ ื›ื“ื™ ื›ืš ืขื•ืฆืžืชื™

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป

ืคื•ืกื˜ื™ื ืื—ืจื•ื ื™ื

ืžื™ืชื•ื’ ืžืขืกื™ืง
Employer branding

ืžื™ืชื•ื’ ืžืขืกื™ืง: ื›ืœ ืžื” ืฉืจืฆื™ืชื ืœื“ืขืช

ืื ืืชื ืจื•ืฆื™ื ืœื˜ืคืก ื‘ืžื”ื™ืจื•ืช ืœืžืงื•ืžื•ืช ื”ืจืืฉื•ื ื™ื ื‘ืจืฉื™ืžืช ืžืงื•ืžื•ืช ื”ืขื‘ื•ื“ื” ื”ื ื—ืฉืงื™ื ื‘ื™ื•ืชืจ (ื•ืืชื ืจื•ืฆื™ื), ืงืžืคื™ื™ืŸ ืžื™ืชื•ื’ ืžืขืกื™ืง ืžืงืฆื•ืขื™ ื•ืฉื•ื•ื” ื‘ืžื™ื•ื—ื“ ืœื ืจืง ื™ื‘ื˜ื™ื— ืฉื”ืขื•ื‘ื“ื™ื ื”ืงื™ื™ืžื™ื ืฉืœื›ื ืœื ื™ืจืขื• ื‘ืฉื“ื•ืช ื–ืจื™ื, ืืœื ื’ื ื™ื’ืจื•ื ืœืขื•ื‘ื“ื™ื ืคื•ื˜ื ืฆื™ืืœื™ื™ื ื›ืฉืจื•ื ื™ื™ื ืœืขืžื•ื“ ืืฆืœื›ื ื‘ืชื•ืจ ื›ืื™ืœื• ื’ื™ืœื™ืชื ืชืจื•ืคื” ืœืงื•ืจื•ื ื”.
ืžื”?! ื›ืŸ. ื–ื” ืขื“ ื›ื“ื™ ื›ืš ืขื•ืฆืžืชื™

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
best campaigns 2021
Marketing

ื‘ืœื•ื’ ืžืกื›ืžื•ืช ืฉื ื” – ื”ืงืžืคื™ื™ื ื™ื ื”ื‘ื•ืœื˜ื™ื ืœืฉื ืช 2021

ื”ืคื™ื ื” ื‘ื” ื ืขืœื” ืืช ื›ืœ ื”ืงืžืคื™ื™ื ื™ื ืขืœ ื”ื’ืจื™ืœ ื”ื•ืจื•ื“ ืฉืœื ื• – ื‘ืœื™ ืกื ื˜ื™ืžื ื˜ื™ื, ื‘ืœื™ ื”ื ื—ื•ืช, ื•ื‘ืขื™ืงืจ ื‘ืœื™ ืจื—ืžื™ื (ื˜ื•ื‘, ืื•ืœื™ ื›ืŸ ืขื ืงืฆืช ื ืฆื ืฆื™ื). ื”ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช ืฉื•ืงืงืช ืงืžืคื™ื™ื ื™ื – ืœื›ื•ืœื ื™ืฉ ืžื˜ืจื”, ืœื—ืœืงื ื™ืฉ ืื’’ื ื“ื” ื•ื›ืžืขื˜ ืชืžื™ื“ ื™ืฉ ืžื•ืชื’ ืฉืขื•ืžื“ ืžืื—ื•ืจื™ ื”ืงืœืขื™ื (ืื• ื‘ืคืจื•ื ื˜). ืื– ื‘ื•ืื• ื ืขืฉื” ืกื“ืจ ื‘ืขื ื™ื™ื ื™ื.

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
Google chrome extensions
Digital

ื”ืชื•ืกืคื™ื ืฉืœื ื™ื“ืขืชื ืฉืืชื ืฆืจื™ื›ื™ื ื‘ื’ื•ื’ืœ ื›ืจื•ื

ืืชื ืคื•ืชื—ื™ื ืื™ืชื• ืืช ื”ื‘ื•ืงืจ ื•ืžื‘ืœื™ื ืื™ืชื• ืœื ืžืขื˜ ืฉืขื•ืช ื‘ื™ื•ื – ืœืคื ื™ 14 ืฉื ื” ื ื›ื ืก ืœื—ื™ื™ื ื• ื“ืคื“ืคืŸ ื”ื›ืจื•ื, ื•ืขื“ื™ื™ืŸ ืชื•ืคืชืขื• ืœื’ืœื•ืช ืชื•ืกืคื™ื ืฉืœื ื”ื›ืจืชื ืฉื™ื›ื•ืœื™ื ืœืฉื“ืจื’ ืœื›ื ืืช ื”ื—ื™ื™ื ื”ืื™ืฉื™ื™ื ื•ื”ืžืงืฆื•ืขื™ื™ื. ืื–
ืœืงืจืืช 2022 ื˜ื•ื‘ื” ื•ืคืจื•ื“ืงื˜ื™ื‘ื™ืช ื™ื•ืชืจ, ืืกืคื ื• ืœื›ื ืจืฉื™ืžื” ืฉื”ื™ื ืžืืกื˜ ื‘ืขื•ืœื ืžืœื ื˜ืื‘ื™ื ื•ื”ืกื—ื•ืช.

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
employer branding mistakes
Employer branding

ื˜ืขื•ื™ื•ืช ื ืคื•ืฆื•ืช ื‘ืžื™ืชื•ื’ ืžืขืกื™ืง

ืชื—ื•ื ืžื™ืชื•ื’ ื”ืžืขืกื™ืง ืฆื•ืžื— ื•ื’ื“ืœ, ื•ื”ื•ื ื›ื‘ืจ ืœื ืจืง ื˜ืจื ื“ – ืืœื ื—ืœืง ื‘ืœืชื™ ื ืคืจื“ ื‘ืฆืžื™ื—ืช ื”ืืจื’ื•ืŸ ืฉืœืš.
ืืจื’ื•ื ื™ื ืจื‘ื™ื ืžื ืกื™ื ืœืขืฉื•ืช ืžื™ืชื•ื’ ืžืขืกื™ืง ืืš ืขื•ืฉื™ื ืžืกืคืจ ื˜ืขื•ื™ื•ืช ืฉื—ื•ื–ืจื•ืช ืขืœ ืขืฆืžืŸ – ืื– ืจื™ื›ื–ื ื• ืืช ื—ืžืฉืช ื”ื˜ืขื•ื™ื•ืช ื”ืžืจื›ื–ื™ื•ืช ื•ืื™ืš ืืคืฉืจ ืœื”ื™ืžื ืข ืžื”ืŸ.

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
Unicorn
Employer branding

ื›ื‘ืจ ืœื ื™ืฆื•ืจ ืžื™ืชื•ืœื•ื’ื™ – ืžื™ืชื•ื’ ืžืขืกื™ืง ืœื™ื•ื ื™ืงื•ืจืŸ ืฉื™ื”ืคื•ืš ืืชื›ื ืœื“ืงืืงื•ืจืŸ

ื›ื“ื™ ืœื•ื•ื“ื ืฉืชืชืงื“ืžื• ืขื ื”ืกื˜ืืจื˜ ืืค ืฉืœื›ื ื›ืžื” ืฉื™ื•ืชืจ ื’ื‘ื•ื” – ื“ืจื•ืฉ ืœื’ื™ื™ืก ืืช ื”ืื ืฉื™ื ื”ื˜ื•ื‘ื™ื ื‘ื™ื•ืชืจ, ื‘ืฉื‘ื™ืœ ื–ื” ืฆืจื™ืš ืœื“ืื•ื’ ืœืžื™ืชื•ื’ ืžืขืกื™ืง ืžื“ื•ื™ืง ื•ื‘ืขืœ ื ื•ื›ื—ื•ืช ืฉื™ื’ืจื•ื ืœื›ื ืœื‘ืœื•ื˜ ื‘ื™ืŸ ื™ื ื”ืกื˜ืืจื˜ืืคื™ื ื‘ืžื“ื™ื ืช ืชืœ ืื‘ื™ื‘. ืคื™ืจื˜ื ื• ื›ืืŸ ื—ืžื™ืฉื” ืฉืœื‘ื™ื ืœืื™ืš ืขื•ืฉื™ื ืืช ื–ื” ื ื›ื•ืŸ ื‘ืขื•ืœืžื•ืช ื”ื”ื™ื™ื˜ืง ื•ื ืชื—ื™ืœ ื‘ืฉืืœื” – ืžื” ื–ื” ืžื ืฆื ืฅ ื•ืฉื•ื•ื” ื™ื•ืชืจ ืž-10 ืžื™ืœื™ืืจื“ ื“ื•ืœืจ?

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
Tiktok
Employer branding

ื›ืš ืชืขืฉื• ืžื™ืชื•ื’ ืžืขืกื™ืง ื ื›ื•ืŸ – ื‘ื˜ื™ืงื˜ื•ืง

ืฉื ืช 2021 ืขื•ื“ ืฉื ื™ื™ื” ื ื’ืžืจืช, ืื‘ืœ ื”ื™ื ื”ื›ื ื™ืกื” ืœื—ื™ื™ื ื• ืฉื ื™ ืืœืžื ื˜ื™ื ืฉืœื ื”ื•ืœื›ื™ื ืœืืฃ ืžืงื•ื ื‘ื–ืžืŸ ื”ืงืจื•ื‘ – ื•ืืฃ ืขืœ ืคื™ ืฉื ื“ืžื” ืฉืื™ืŸ ื‘ื™ื ื™ื”ื ืฉื•ื ืงืฉืจ, ื”ื—ื™ื‘ื•ืจ ื‘ื™ื ื™ื”ื ื”ื•ื ื‘ืœืชื™ ื ืžื ืข: ื”ืจืืฉื•ืŸ ื”ื•ื ื”ืจืฉืช ื”ื—ื‘ืจืชื™ืช ื˜ื™ืงื˜ื•ืง, ื•ื”ืฉื ื™ ื”ื•ื ืขื•ืœื ืžื™ืชื•ื’ ื”ืžืขืกื™ืง. ืื– ืžื” ื”ืงืฉืจ ื‘ื™ืŸ ื”ืฉื ื™ื™ื, ื•ืื™ืš ืืคืฉืจ ืœื”ืฉืชืžืฉ ื‘ื–ื” ืœื˜ื•ื‘ืช ื”ื—ื‘ืจื” ืฉืœื›ื?

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
photographer
Employer branding

ืฆื™ืœื•ืžื™ ืชื“ืžื™ืช ืœืขื•ื‘ื“ื™ื – ืœืžื” ื‘ืืžืช ืฆืจื™ืš ืืช ื–ื”?

ื”ืขื•ื‘ื“ื™ื ืฉืœื ื• ื”ื ื”ืคื ื™ื ืฉืœ ื”ืืจื’ื•ืŸ ืฉืœื ื• ื•ื‘ืขื•ืœื ืฉื”ื•ืคืš ืœื™ื•ืชืจ ื•ื™ื•ืชืจ ื•ื™ื–ื•ืืœื™ ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ืชื’ืื•ืช ื‘ืคื ื™ื ื”ืืœื” ื•ืœืฉื™ื ืื•ืชืŸ ื‘ืคืจื•ื ื˜ ืื– ืื™ื’ื“ื ื• ืœื›ื ืืช ื›ืœ ื”ืกื™ื‘ื•ืช ืœืœืžื” ืœืขืฉื•ืช ืคื•ืจื˜ืจื˜ื™ื ืœืขื•ื‘ื“ื™ื ืฉืœื›ื ื•ืื™ืš ืœืขืฉื•ืช ืืช ื–ื” ื ื›ื•ืŸ.

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
ื›ืœ ืžื” ืฉื—ื“ืฉ ื‘ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช
Digital

ื”ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช – ื›ืœ ืžื” ืฉื—ื“ืฉ

ืื™ืŸ ืื™ืฉ ืฉื™ื•ื•ืง ืฉืœื ืžื‘ื™ืŸ ื›ืžื” ื—ืฉื•ื‘ ืœื”ื™ืฉืืจ ืžืขื•ื“ื›ืŸ ื‘ื›ืœ ื”ืคื™ืฆ’ืจื™ื ื”ื—ื“ืฉื™ื ืฉืœ ื”ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช. ืœื™ื ืงื“ืื™ืŸ, ืคื™ื™ืกื‘ื•ืง ื•ืื™ื ืกื˜ื’ืจื- ื›ื•ืœืŸ ืžืฉืชื“ืœื•ืช ืœื”ืชื—ื“ืฉ ื‘ืงืฆื‘ ืฉื™ื ื•ืœื”ืขืœื•ืช ืืช ื”ืจืฃ ืฉืœ ืขืฆืžืŸ ื›ืœ ื—ื•ื“ืฉ ืžื—ื“ืฉ.
ืžื” ืฉื ืฉืืจ ืœื›ื ื–ื” ืจืง ืœื”ืชืขื“ื›ืŸ ื›ื“ื™ ืœื”ื™ืฉืืจ ืฆืขื“ ืื—ื“ ืœืคื ื™ ื›ื•ืœื, ืื• ืœืคื—ื•ืช ืœืคื ื™ ื”ืœืงื•ื—ื•ืช.
ื•ื‘ื“ื™ื•ืง ื‘ืฉื‘ื™ืœ ื–ื”- ื™ืฉ ืœื›ื ืื•ืชื ื• ๐Ÿ™‚

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป
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ืื™ืš ืœื ื”ืœ ืคืจื•ื™ืงื˜ ื“ื™ื’ื™ื˜ืœื™ ื‘ืฆื•ืจื” ืžื™ื˜ื‘ื™ืช – 10 ื˜ื™ืคื™ื

ืœืžื” ื–ื” ื›ืœ ื›ืš ื—ืฉื•ื‘ ืœื“ืขืช ืื™ืš ืœื ื”ืœ ืคืจื•ื™ืงื˜ ื“ื™ื’ื™ื˜ืœื™? ื•ืื™ืœื• ื›ืœื™ื ืขืœื™ื ื• ืœื”ืฉืชืžืฉ ืขืœ ืžื ืช ืฉื”ืคืจื•ื™ืงื˜ ื™ืขื‘ื•ื“ ื‘ืฆื•ืจื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ?

ยซ ื“ื™, ืชืžืฉื™ื›ื• ยป

ืฉืžืจื• ืœื™ ืžืงื•ื